2025 BMW i7: A Unchanged Icon in Electric Luxury Sedan Market

2025 BMW i7 parked in front of futuristic architecture.

A Closer Look at the 2025 BMW i7: Unchanged Excellence

The 2025 BMW i7, an all-electric flagship sedan, has rolled into the new model year without any changes to its specifications or features. Still boasting its sleek design and impressive performance, the i7 remains a strong contender in the premium electric vehicle segment. Its pricing, while unchanged, has seen a slight increase in the destination charge, now totaling $1,175. This adjustment positions the starting price of the entry-level i7 eDrive50 at $106,875.

Performance and Empowerment: What to Expect

Under the hood, the 2025 i7 continues to impress with its three-tier lineup. The rear-wheel-drive i7 eDrive50 features a robust 449 hp, while the dual-motor all-wheel-drive i7 xDrive60 takes it a step further, cranking up the performance to 536 hp for a selling price of $125,375. This dual-motor model was recently tested and was found to deliver an exhilarating driving experience, closely resonating with its gasoline-powered 7-Series counterparts.

Speed Meets Efficiency

For enthusiasts seeking rapid acceleration, BMW’s sportier i7 M70 variant remains in the lineup, flaunting a remarkable 650 hp and propelling from 0 to 60 mph in just 3.5 seconds. This high-performance model is priced at $169,675, which echoes the brand's commitment to pushing the boundaries of electric driving.

Battery Life: Keeping You Charged

The 2025 i7 is equipped with an impressive 101.7-kWh battery pack, promising up to 314 miles of EPA-rated range for the base model, with variations depending on the wheel size. The xDrive60 and M70 attain ranges of 311 miles and 285 miles, respectively. Moreover, the i7 supports fast charging capabilities, allowing users to gain 80 miles of range in just 10 minutes using a DC fast-charger.

BMW's Strategic Shift in Electric Vehicles

This year marks a pivotal moment for BMW as it continues to recalibrate its electric vehicle offerings. The initial struggles with the i3 have led to a strategic plan that places emphasis on a range of electrified models that share architecture with traditional combustion engines. However, the company is pivoting back towards dedicated electric platforms, with the anticipated Neue Klasse series gaining momentum in pre-production for the European market. This focus points toward a bright future for BMW as it seeks to dominate the EV landscape.

Implications for Dealerships and Sales Processes

For dealer principals, general managers, and finance managers, the 2025 BMW i7 provides a unique opportunity to optimize retail strategies. Understanding unchanged pricing amidst slight adjustments can inform pricing strategies, sharpen sales pitches, and guide finance options for customers. As electric vehicles continue to gain traction, having strong knowledge of the flagship model's features can significantly enhance customer engagement and satisfaction.

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