Cole Family Acquires Two Longstanding Harley-Davidson Dealerships in North Carolina

National Powersports Dealer Association promotional graphic for Harley-Davidson dealerships.

A Legacy of Harley-Davidson in North Carolina

In an exciting turn of events, Rick and Janice Noyes have decided to sell their longstanding Carolina Coast and Beach House Harley-Davidson dealerships to the Cole Family of Harley-Davidson Dealerships. This transition, facilitated by Performance Brokerage Services, marks the end of an era for the Noyes, who have built these businesses from the ground up over the past three decades.

The Art of Transition: A Smooth Handover

The process of selling a well-established business requires a specialized community of expertise, as described by George Chaconas of Performance Brokerage Services. The transition to the Cole Family, spearheaded by Charlie Cole, was well-coordinated and handled with professionalism, ensuring both parties felt confident and optimistic about the sale.

Historical Context and Background

The Noyes have been pivotal figures in their community, making Carolina Coast and Beach House Harley-Davidson indispensable local landmarks for motorcycle enthusiasts. Their decision to sell traces back to a strategic discussion with George Chaconas over five years ago, finally coming to fruition post-pandemic. The Cole Family, having been in the Harley-Davidson dealership business since 1998, now proudly adds these locations to their expanding portfolio.

Future Predictions and Trends for the Cole Family

With the acquisition of these dealerships, the Cole Family now expands their presence to eight locations across Virginia, West Virginia, North Carolina, and South Carolina. This expansion reflects a growing trend of consolidation within the motorcycle dealership industry, a strategic move aimed at enhancing customer reach and optimizing operations. The renaming of the dealerships to Shipwreck Harley-Davidson and Sea Breeze Harley-Davidson also hints at a fresh brand outlook that promises to captivate local and regional markets. As we look ahead, such strategic acquisitions may become common within the industry, offering enhanced service capabilities and broader product offerings.

Unique Benefits of Knowing This Information

Understanding the dynamics behind dealership acquisitions can be instrumental for dealer principals, general managers, and finance managers. This knowledge not only sheds light on the intricacies of such transitions but also prepares industry professionals to anticipate changes and strategize accordingly. As the Cole Family continues to innovate and expand, there's much to learn from their approach to growth and market strategy.

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