
DAF Trucks Climbing to New Heights in 2024
DAF Trucks continues to demonstrate its commendable strength in the heavy-duty vehicle market, achieving a market share of 15.8% in the last quarter of 2024, a slight uptick from 15.6% in the previous year. This performance not only highlights DAF’s resilience but also sets the stage for sustained growth in the coming years.
Innovations Driving Performance
The year 2024 was remarkable for DAF as it marked the introduction of new electric trucks and numerous enhancements to its award-winning vehicle models. The DAF XD, XF, XG, and XG+ were all updated with cutting-edge improvements like the new PACCAR MX-11 and MX-13 drivelines. These enhancements are not just incremental; they boost the fuel efficiency of DAF's trucks by an additional 3%, showcasing DAF's commitment to excellence and innovation in the transportation sector.
Leading the Charge in Sustainability
This year also witnessed the first deliveries of the zero-emission DAF XD and XF Electric vehicles, which can achieve ranges up to 500 kilometers on a single charge. DAF’s introduction of the PACCAR Power Solutions division is another step toward supporting transport operators in their energy transition, providing essential tools and services like PACCAR Chargers and battery storage systems.
Significant Market Achievements Across Europe
DAF has solidified its reputation as a market leader, particularly in the United Kingdom and the Netherlands, with market shares of 27.1% and 28.9%, respectively. The company also recorded a consistent performance across Europe, gaining a market share of 14.4% in the 16+ tonne segment, which indicates strong demand for its vehicles and underscores its competitive advantages.
Recognition and Awards: A Testament to Excellence
2024 was not only about solid numbers; it was also a year of accolades for DAF. The DAF XF series was recognized for having the lowest operating costs during the Fehrenkötter field test in Germany, while the DAF XD and LF distribution trucks earned the title of 'Best Rigid Trucks' in the UK. Additionally, the DAF factory in Westerlo, Belgium, received the 'Factory of the Future' award for demonstrating innovation and high-quality production standards.
Global Reach: Expanding Beyond Europe
DAF's achievements extended beyond European boundaries, particularly in Brazil, where the company produced a record 10,700 trucks and secured a market share of 9.9% in the 16+ tonne segment. Another highlight was the doubling of truck sales in Jordan and the UAE, demonstrating DAF’s growing influence in global markets and reinforcing its strong product line.
In summary, as DAF Trucks continues to innovate and expand its market presence while achieving record performance worldwide, the industry peers and stakeholders have much to learn from this journey. The lessons and insights from DAF’s strategic initiatives, in terms of sustainability, efficiency, and customer service, can guide dealers and managers in optimizing their own operations.
Write A Comment