Discover How 2024's Top Safety Picks Can Boost Your Dealership Sales Approach

Nineteen Distinct Models Excel in 2024 IIHS Safety Awards

This year closes with a triumph for nineteen vehicles from eleven different brands, achieving recognition from the Insurance Institute for Highway Safety (IIHS) with Top Safety Pick and Top Safety Pick+ awards. For dealer principals and finance managers, these accolades represent more than just commendations of safety—each award is a potential sales driver, speaking to the increasingly safety-conscious customer base. The winners encompass acclaimed models like the Ford Mustang Mach-E, Subaru Forester, and Toyota Tundra crew cab.

The Stringent Criteria Behind Winning an IIHS Award

Attaining these safety laurels is no simple feat. In 2024, vehicles required commendable ratings across various safety aspects including small overlap front and updated side tests, along with effective front crash prevention for pedestrians. While headlights rated as acceptable or good were mandatory, other factors like seat belt reminders and LATCH ease of use, although not crucial for these awards, could influence consumer purchasing decisions. Understanding these criteria helps dealers align their inventory with market demands, optimizing both sales and customer satisfaction.

Prospects in Vehicle Safety for Future Model Years

As the industry navigates into a new year, the trajectory of vehicle safety standards is poised for further evolution. With manufacturers investing in safety features and redesigns, the next award cycles might see new frontrunners. Vehicles like the 2025 Audi Q7 and Mazda CX-50 already show promise by retaining their current safety distinctions. Being attuned to these trends equips dealers and finance managers with foresight necessary to strategize inventory and financing plans effectively.

Actionable Insights for Dealer Principals and Managers

For dealerships, these accolades are invaluable in tailoring marketing strategies and inventory decisions. Highlighting vehicles with prestigious safety awards can enhance trust and sway decisions in competitive markets. Furthermore, aligning sales talks with safety features can differentiate a dealer's offerings, addressing the prominent consumer priority of safety. By leveraging these insights, dealers can maximize both profitability and customer satisfaction.

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