Drag Specialties Increases Support to $75,000: A Boost for the Racing Community

Turn 14 Distribution ad supporting local dealers at AIMExpo.

Drag Specialties Amplifies Support for Powersports

The world of motorsports is often as thrilling as the machines that power it. As interest surges in classes like MotoAmerica's Mission King Of The Baggers, industry key players are stepping up their support. Drag Specialties, a notable name in the V-Twin motorcycle market, has announced a remarkable increase in its contingency program, offering $75,000 in 2025. This increase of $8,500 over last season underscores the brand's commitment to the continued growth of the sport.

Why This Support Matters for Dealers

Understanding the implications of Drag Specialties' investment is crucial for dealer principals and general managers. This funding not only provides financial incentives for racers but also stimulates consumer interest. A well-supported racing series translates to greater visibility for associated brands and products, ultimately driving sales in dealership inventories. As racing captures the attention of enthusiasts and spectators alike, sales in parts, accessories, and motorcycles can see a significant uptick.

Performance Pays Off: Insights into the Contingency Program

The contingency payout is structured to reward top finishers in the Mission King Of The Baggers class, with the first-place winner netting $2,500. Second and third places receive $1,200 and $750, respectively, while fourth and fifth place finishers each take home a respectable $200. Additionally, the championship titleholder will score an extra $5,000. This kind of structured incentive not only motivates participants but also fosters a competitive environment that highlights the robustness of the V-Twin market.

A Growing Relationship: Drag Specialties and MotoAmerica

Since its inception in supporting the Mission King Of The Baggers in 2022, Drag Specialties has nurtured an increasingly beneficial partnership with MotoAmerica. Their Director of Sponsorship, Lance Bryson, noted that the relationship has grown stronger year on year. For dealers, this partnership is a signal of reliability and constant innovation in sponsorship, which often translates to enhanced marketing opportunities for their businesses.

The Future of V-Twin Racing

As we look towards the future, the interest surrounding MotoAmerica’s racing series demonstrates that it is only likely to expand. There’s no denying that this increase in support, both financially and through partnerships, has positioned the series—and consequently, participating dealers—for greater success. By aligning with strong brands and following the excitement of racing culture, dealerships can optimize their sales strategies to capitalize on this momentum.

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