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January 30.2025
2 Minutes Read

Exciting Horizons Await at AIMExpo 2025: Your Gateway to the Powersports Industry

Venom motorcycle helmet poster at AIMExpo 2025 with sunset skyline.

Exciting Horizons Await at AIMExpo 2025: Your Gateway to the Powersports Industry

The countdown is officially on! AIMExpo 2025 is set to take center stage at the Las Vegas Convention Center from February 5-7, and it's shaping up to be an unparalleled event for those immersed in the powersports industry. With over 300,000 square feet of vibrant exhibition space packed with cutting-edge innovations, AIMExpo promises to be the ultimate destination for dealers, manufacturers, media, and industry professionals looking to kickstart their sales season.

Discover the Best of Powersports in One Place

"AIMExpo is the ultimate destination for anyone involved in the powersports industry as we enter the sales season,” remarked Cinnamon Kernes, MIC’s Vice President of Market Expansion. This year’s event is not only about showcasing growth but also about providing attendees with valuable connections and insights into the future of the industry.

Make the Most of Your Experience with Key Features

From exciting live auctions to innovative product showcases, AIMExpo 2025 is packed with features designed to enhance the attendee experience. The New Product Central will give participants a firsthand look at the latest technologies, while the Disruptive Thinking Stage will host informative sessions aimed at addressing the economic landscape and government relations within the industry. Get ready for engaging discussions and insights that could shape your business strategies.

Networking Opportunities: Don’t Miss Out!

One of the highlights of AIMExpo is the highly anticipated Industry Party, Powered by Turn 14 Powersports. This event brings together industry peers, influencers, and media in a vibrant atmosphere for networking and celebrating what makes the powersports community thrive. Connections made here can forge partnerships and spark ideas that propel your business forward.

Engage with Interactive Experiences

At this year’s AIMExpo, attendees can also look forward to innovative interactive experiences. Garage Composites will host live Garagecast podcasts, and participants can test their skills using Moto Trainer simulators. Furthermore, the Backyard area will offer an engaging showcase of craftsmanship with the 2 Wheel Custom Showcase and 4 Wheel Showcase, making it a hub for creativity within the industry.

Are You Registered?

If you’re not yet registered, now is the time to secure your spot at AIMExpo 2025. Prepare to immerse yourself in a world of opportunities that can redefine your approach to the powersports market. Each moment spent at AIMExpo can yield knowledge and inspiration that can significantly impact your business.

As AIMExpo approaches, remember that this is your chance to connect, learn, and explore fantastic offerings that aim to propel your retail aspirations. Get ready for an unforgettable event!

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02.03.2025

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ChargePoint’s Strategic Partnership with AAA Brings EV Charging Solutions for Businesses

Update ChargePoint Partners with AAA: A Game-Changer for EV Support In a significant move for businesses catering to rising electric vehicle (EV) demand, ChargePoint has struck a deal with AAA to offer its member businesses preferred pricing on EV charging hardware. This collaboration is poised to enhance the charging infrastructure, particularly benefiting towing companies and repair shops that are integral to the automotive service landscape. As EV adoption surges, this initiative represents an important step for businesses looking to align with eco-friendly trends while optimizing their operational capacity. Unpacking the Benefits of EV Chargers for Businesses The partnership will allow AAA's extensive network of over 12,000 businesses across 27 U.S. auto clubs and Canadian CAA clubs to access Level 2 AC and DC fast-charging solutions at a reduced rate. This is not merely about savings; it's about future-proofing businesses in an evolving automotive landscape. By installing EV chargers, companies can attract more customers, cater to the growing EV community, and signify their commitment to sustainability. Enhanced Security Features: Addressing Common Concerns One of the key features of ChargePoint's offerings is the enhanced security systems for its chargers, which include tamper-proof cables aimed at reducing theft—an ongoing issue for public charging stations. These innovations allow businesses operational confidence, knowing that their investment in EV infrastructure is well protected. Moreover, the introduction of the Omni Port technology that caters to both NACS and CCS connectors is indicative of ChargePoint's foresight into the diverse charging requirements of various EV models. AAA's Expanding Role in EV Mobility Anyone familiar with AAA's trajectory will recognize its longstanding initiative to support EV drivers. Their efforts now span various services, from trip planning to a mobile charging support service designed to alleviate range anxiety—a challenge that remains pertinent among potential EV owners. This evolution not only bolsters AAA’s brand as a leader in automotive support but also enhances their relevance in a rapidly changing market. The Bigger Picture: Future of EV Infrastructure in North America As ChargePoint collaborates with General Motors to deploy an additional 500 DC fast-charging stations, the landscape for EV charging infrastructure is clearly expanding. This growth signifies a critical transformation in how EVs are integrated into daily life, hinting at a comprehensive approach where charging stations could eventually emulate the convenience of existing gas stations. For businesses in the automotive sector, this represents a unique opportunity to pivot towards electrification while reaping financial incentives from strategic partnerships.

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Update Audi's Bold Strategy Shift: Merging EV and Gas Names for Retail Success Audi, the iconic German automaker, has announced a significant strategy shift that could reshape how consumers interact with its lineup of vehicles. This decision to merge naming conventions for electric vehicles (EVs) and gasoline models is seen as a response to customer preferences and an effort to streamline retail communications. Understanding the New Naming Scheme: What It Means for Dealers Audi's initial plan, which aimed to differentiate models by powertrain, has been scrapped in favor of a more intuitive system. Now, numbers in the model designations will merely indicate size and hierarchy within the lineup, regardless of whether the car is electric or combustion-powered. For dealer principals and finance managers, this means simpler inventory management and clearer communication with customers about vehicle offerings. The Impact on Retail Sales: Why Clarity Matters The shift aims to eliminate confusion about which models share nameplates and assist customers in making informed decisions. With models like the gasoline A6 and electric A6 E-Tron sharing the same designation but likely varying in their platforms, dealers will need to be equipped with this knowledge to guide sales conversations. An understanding of the differences between the powertrains will become essential for optimizing retail strategies and driving sales ratios. Embracing Complexity: Navigating the Plug-in Hybrid Landscape Audi's revised strategy is particularly strategic as the company prepares to roll out an extensive range of plug-in hybrids as a buffer against the unpredictable evolution of the EV market. This approach allows dealers to advertise a broader spectrum of models under recognized nameplates—without overwhelming customers with excessive nomenclature. Maintaining separate branding for hybrid variants ensures that consumer interest in alternative powertrains remains intact, a key consideration for increasing dealership revenues. The Road Ahead: Predictions for Audi's New Era As Audi enters this new chapter, experts anticipate a smoother transition for dealers. The consistent naming convention could serve as a model for other manufacturers grappling with similar challenges as they expand their EV portfolios. For dealer principals and managers, aligning sales strategies to emphasize the intuitive naming conventions can facilitate better customer engagement and turnout. Leveraging Insights: Practical Steps for Dealerships For dealerships, embracing Audi's transitions not only requires adaptation but also proactive measures. Training staff to understand the nuances of each model—including capacity and unique selling points—will enhance customer service experiences. Furthermore, effective marketing strategies will be essential in communicating the value of these vehicles, accentuating how this naming convention directly benefits consumers. This strategy shift from Audi presents significant opportunities for dealers to refine their approach and engage customers in meaningful ways. By leveraging the new naming conventions, dealerships can optimize their retail sales strategies effectively.

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