Ford and Lincoln Hybrid Recall: Critical Insights for Automotive Leaders

Ford SUV parked in cityscape related to Ford Lincoln recall

Ford and Lincoln Plug-In Hybrids Undergo Massive Recall for Safety Concerns

Ford has announced a substantial recall affecting approximately 20,000 of their plug-in hybrid SUVs due to potential safety risks associated with battery cells. Specifically, the recall targets 2020-2024 Ford Escape Plug-In Hybrids and 2021-2024 Lincoln Corsair Grand Touring plug-in hybrids. The National Highway Traffic Safety Administration (NHTSA) reported that the battery cells may have manufacturing defects, increasing the risk of a short circuit.

Understanding the Impact: What this Means for Dealers and Managers

For dealer principals, general managers, and finance managers, this recall highlights critical areas to address in customer service and inventory management. An understanding of the engineering flaw is paramount: the separator layer between the battery's cathode and anode was found to be at risk of damage, leading to short circuits. This defect has so far caused four battery thermal venting incidents, though no injuries have been reported.

Addressing the Root Cause: Manufacturing Changes and Safety Measures

An investigation revealed that recent changes in the cell manufacturing process led to minor defects, stressing the separator layer and making it prone to damage. Although primarily impacting European-market models initially, Ford concluded the need for global safety measures. Dealers are to offer a software update for the battery energy control module or replace battery packs as needed, free of charge, mitigating safety risks for both brands.

Unique Benefits of Addressing the Recall Efficiently

Promptly addressing these recalls provides dealers with an opportunity to bolster customer trust and loyalty. By ensuring seamless service and communication, dealerships can retain reputation integrity and potentially benefit from improved consumer sentiment. It's a chance to demonstrate commitment to safety and customer care, reflecting positively in long-term operations.

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