GWM's Remarkable Growth: Delivering Over 1.23 Million Vehicles in Breakthrough Year

Great Wall Motors Achieves Unprecedented Sales Milestone

In a dynamic year marked by strategic developments, Great Wall Motor Company Limited (GWM) reached unprecedented sales figures in 2024, reinforcing its position as a formidable player in the global automotive market. With a record-breaking total of 1,233,292 vehicles sold, this achievement underscores the company's steady operations and dedication to high-quality development.

Impressive Performance Across GWM Brands

The diverse portfolio of GWM brands has contributed significantly to its success. HAVAL drove the majority of sales with 83,425 vehicles sold in December alone, marking a prominent year-on-year growth of 27.21%. The focus on expanding its lineup with models like the HAVAL H9 and H6 has paid off. Meanwhile, WEY, TANK, and ORA have shown robust sales increases, reflecting a successful blend of technological innovation and customer satisfaction. Notably, the TANK 700 Hi4-T has set new standards for luxury off-road vehicles in China.

Technological Innovation and Global Expansion

At the core of GWM's growth strategy lies a commitment to smart technology, particularly in the new energy vehicle (NEV) segment. With 321,795 NEVs sold in 2024—a 22.82% increase—GWM is pioneering change in the automotive industry. The NEV sector is not only about adopting cutting-edge technology but also about providing a robust framework for expansion across global markets, where GWM saw a 43.39% rise in overseas sales.

Relevance to Current Events

As the automotive industry shifts towards sustainability and intelligent connectivity, GWM's achievements highlight its proactive adaptation to these trends. The exponential rise in NEV sales aligns with global efforts to reduce carbon footprints and foster ecological innovation, placing GWM at the forefront of this critical transformation. This success serves as a case study for dealer principals and finance managers aiming to align with industry changes and improve market strategies.

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