HORSE Launches Revolutionary HR13 Flex Fuel Engine to Enhance Brazilian Mobility

HORSE Sets a New Standard with HR13 Flex Fuel Engine

In a move that underscores the growing importance of flexibility and sustainability in the automotive industry, HORSE has officially commenced production of its innovative HR13 flex fuel engine at its facility in Curitiba, Brazil. This state-of-the-art engine is tailored specifically to meet the demands of the South American market, integrating advanced technology that allows it to run on both gasoline and ethanol blends, thus aligning perfectly with Brazil’s unique mobility needs.

The Technical Edge: Efficiency Meets Performance

The HR13 flex fuel engine, a 1.3-litre, 4-cylinder powerhouse, boasts impressive specifications. With a peak power of 163PS (120kW) and peak torque of 250Nm available at a low 1,600rpm, it’s engineered for optimal performance without compromising on fuel efficiency. Central to this efficiency is its bespoke direct injection system designed specifically for ethanol use, which features centrally mounted six-hole injectors operating at 200bar pressure. This leads to exceptional fuel atomization, ensuring drivers can enjoy robust performance while being environmentally conscious.

Local Commitment: A Sustainable Production Model

The production of the HR13 engine signifies a significant leap for HORSE’s operations in Brazil. Following the introduction of the smaller HR10 engine in early 2024, this new addition highlights a commitment to local manufacturing processes. Supported by a robust R$100 million investment in the Curitiba facility, HORSE is not only expanding its production capabilities—aiming for a capacity of up to 600,000 units annually—but also addressing the growing demand for low-emission vehicles.

A Glimpse into the Future: Aligning with Regional Realities

Patrice Haettel, CEO of HORSE, shared insights into the company’s philosophy during the HR13 production announcement. Emphasizing a tailored approach to global mobility, he asserted that it’s essential to adapt automotive solutions to reflect regional needs. This doctrine of localization is embodied in the flexibility of the HR13 engine, designed specifically for the varying fuel compositions prevalent in Brazil.

Expanding Horizons: The Brazilian Automotive Market

As the automotive landscape evolves, the Brazilian market stands out with its distinctive fuel environment and diverse consumer preferences. According to experts, local manufacturers must harness technology that accommodates the prevalent use of ethanol in Brazil, a move that reflects modern sustainability principles while catering to local infrastructure. The introduction of the HR13 engine presents a significant opportunity for Brazilian Original Equipment Manufacturers (OEMs) to deliver vehicles that resonate with consumer values toward greener alternatives.

The Market Impact: Driving Forward with Flex Fuel

The launch of the HR13 flex fuel engine positions HORSE as a formidable player in the automotive sector, especially in regions where ethanol fuels are favored. By aligning with local consumer aspects and regulatory standards, HORSE not only boosts its market presence but also plays a crucial role in shaping a more sustainable automotive future. Dealer principals, general managers, and finance managers should see this development as an opportunity to drive retail sales by reflecting consumer values in their offerings.