Powersports Rep Association's Second Meeting Paves Way for Industry Evolution

2025 Powersports Rep Association auction banner with motorcycle image.

Uniting the Powersports Industry: A Bold Step Forward

The Powersports Rep Association (PRA) held a pivotal meeting on December 9th, as it continues to shape the future of the powersports industry. Launched by Sid Humphreys, the PRA gathered industry forces to establish a collaborative framework aimed at fostering growth and unity. Humphreys emphasized the event's success saying, "We're grateful for all who showed up and supported this initiative, as we look to help our beloved powersports industry evolve."

Strategic Partnerships and Key Players

Significant announcements marked this gathering, with the introduction of key partners set to advance the PRA’s mission. Dealer Academy emerged as a central hub for training and networking, while Apex Culture, led by Chad White, is poised to enhance member success through development tools and business strategies. Bringing valuable expertise, industry consultant Tim Calhoun will lend his knowledge to guide future generations.

Shout-outs were given to Eric Anderson for his unwavering support, and Bob Althoff from the National Powersports Dealer Association for his endorsements. Early adopters like Josh Salazar of Dirtbag Brands and Jessica Shine of Brands That Shine were acknowledged, illustrating a growing community backing this cause.

Looking Ahead: Anticipated Launch and Future Goals

The PRA aims to officially launch its full range of initiatives in early 2025, setting a course for more collective progress in the powersports industry. As industry professionals and key stakeholders continue to rally for support, the inclusion of innovative minds like Jacob Berry of Motohunt and Chris Yeloushan of Rollick sets a promising trajectory.

By consolidating industry expertise and pushing forward strategic alliances, the PRA is positioned to be a transformative force. This is just the start of an exciting journey towards industry enhancement and collaborative growth.

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