Add Row 
Add 
New Era of Partnership: Stellantis' Commitment to Dealers
At the recent National Automobile Dealers Association (NADA) convention in New Orleans, Stellantis North America made significant strides toward revitalizing relationships with its network of dealers. Addressing representatives from Chrysler, Dodge, Jeep®, and Ram, Stellantis leaders unveiled a strategic initiative aimed not only at growth but also at enhancing the fundamental partnerships that define their business model.
Strengthening Dealer Relationships: A Core Philosophy
Antonio Filosa, North America Chief Operating Officer, emphasized the importance of collaboration, stating, “We are fully committed to strengthening our partnerships with dealers, and that begins with a renewed focus on collaboration.” This approach is refreshing in an industry often marked by fluctuating strategies and priorities. Dealers have expressed a desire for consistency, and Stellantis is poised to meet that need by aligning product offerings, pricing, and promotional incentives.
Acknowledging Past Challenges and Future Opportunities
Reflecting on the hurdles of 2024, Jeff Kommor, Head of U.S. Sales, reassured dealers that trust is paramount. His declaration that the company will maintain predictable and competitive incentive programs is a move aimed at fostering a trusting relationship that encourages deal-making. “Following a challenging 2024... we told dealers – directly – that we will be consistent and focus on gaining their trust,” he noted, highlighting Stellantis' vision for a robust future.
Advertising and Product Expansion: Driving Customer Engagement
One of the standout elements of Stellantis' 2025 strategy is its commitment to ramping up advertising efforts, returning to pre-pandemic spending levels. Notably, the brand will participate in the upcoming Big Game advertising event to reignite consumer engagement. This initiative is seen as crucial to reigniting interest and driving sales through established car brands that resonate with the public.
Exciting New Offerings on the Horizon
To further invigorate the market, Stellantis will expand its product lineup with several new launches. The introduction of more affordable trims for the Ram 1500 and the innovative Ram 1500 Ramcharger aims at both accessibility and performance. Furthermore, Dodge will unveil gas-powered Charger models in summer 2025, while Jeep plans to unleash three new nameplates, diversifying its powertrain offerings across internal combustion engine, hybrid, and electric options.
Consolidating Sales: Ambitious Targets Ahead
As Stellantis sets its sights on significant growth, the company's goals include increasing sales volumes for its headline brands, particularly Jeep and Ram. Key to achieving this ambitious target will be quality control, superior customer experience, and effective inventory management, all of which are essential in today’s competitive landscape.
With their ambitious strategy in place, Stellantis is not just positioning itself for a successful 2025; they are also fostering a culture of partnership that underscores the value of dealer relationships in navigating the complexities of an evolving automotive landscape.
Add Row 
Add 
Write A Comment