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Dealer Tire and RockED: A Game Changer in Tire Sales Training
The landscape of tire sales training is set for a dramatic evolution with the introduction of the new tire sales certification program, developed through a collaboration between Dealer Tire and RockED. Targeting parts and service associates at select dealerships, this initiative aims to blend industry expertise with innovative training techniques to enhance overall customer service and boost tire sales.
Creating Impact Through Collaboration
Dealer Tire’s extensive partnerships across the nation are poised to give this certification program a substantial footprint in the automotive industry. By combining their tire distribution knowledge with the dynamic, gamified training system offered by RockED, the program promises to create a broad and meaningful impact. The aim? Facilitate improved dealer performance and heightened customer satisfaction.
Empowering Service Personnel with Knowledge
At the heart of the certification program is a mission to empower dealership staff with essential knowledge about tire products as well as vital customer engagement techniques. “This certification will enable service and parts advisors to elevate the customer experience,” said Chad Broski, vice president of program management at Dealer Tire. The dual focus on product knowledge and sales strategy positions this initiative as an invaluable tool for those working in dealership environments.
Micro-Learning for Maximum Engagement
RockED’s approach to learning—utilizing micro-learning and gamification—ensures high engagement levels, which are essential for retention in a fast-paced industry. The bite-sized modules and interactive challenges are designed to keep service personnel motivated, arming them with the confidence they need to meet evolving customer expectations. Customers will benefit as service advisors become equipped with the skills necessary to recommend the right tire solutions effectively.
Transforming the Dealer Experience
In light of the increasing competitive landscape within the automotive market, this certification program reflects a shared vision for transforming the dealership experience. Matthias Stoever, RockED’s CEO, noted, “By joining forces with Dealer Tire, we are leveraging their industry insight alongside our advanced learning platform to drive measurable outcomes.” Dealers will not only improve customer satisfaction but will also see a positive influence on their sales figures.
A Bright Future for Tire Sales Training
Scheduled for launch early this year, the tire sales certification program marks just the beginning of what Dealer Tire plans to achieve through its partnership with RockED. With future programs on the horizon, the focus will remain steadfast on enhancing service excellence within dealerships, ensuring they can thrive in an ever-evolving automotive landscape.
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