DealerOn and Lyteflo Revolutionize EV Merchandising for Enhanced Dealership Experience

Casual woman and electric vehicle in urban setting highlighting EV merchandising.

Innovative Partnership Boosts EV Sales for Dealerships Nationwide

In an exciting development for the automotive sector, DealerOn has teamed up with Lyteflo, aiming to improve the merchandising of electric vehicles (EVs) for dealerships across the country. This partnership leverages Lyteflo’s advanced EV tools to enhance customer engagement and streamline the EV shopping experience both online and in showrooms.

Enhancing the EV Shopping Experience

This collaboration enables dealers to address essential aspects of EV ownership by integrating Lyteflo’s features on their websites. These tools allow dealerships to offer detailed ownership cost comparisons and showcase savings on fuel and maintenance, emphasizing the affordability of EVs. Moreover, they can highlight tax incentives at various levels automatically, improving the informational infrastructure for potential buyers.

Key Features to Boost EV Sales

DealerOn websites will be enriched with enhanced vehicle detail pages (VDPs) that provide specific EV data such as charge times and battery warranties, thus offering a more comprehensive shopping experience. Additionally, upcoming features such as interactive charging maps and personalized range tools are set to alleviate the common issue of range anxiety among consumers. These enhancements are designed to increase engagement and conversion rates for EV and plug-in hybrid leads.

CEO Insights on the Strategic Collaboration

Lyteflo CEO Ryan Osten expressed excitement about the partnership, saying, “We are thrilled to partner with DealerOn to deliver the best EV experience in automotive retail. EVs are fundamentally different than ICE vehicles and require new strategies to effectively sell them.” DealerOn CEO Ali Amirrezvani added that their dealers are now equipped with crucial tools and insights to further educate consumers and rapidly boost their EV sales.

Future Predictions: A Growing Market for EVs

With the automotive market evolving, and technologies like EVs gaining greater traction, the emphasis on EV-specific tools will likely continue to grow. As the segment of EVs and plug-in hybrids expands, dealerships prepared with advanced merchandising tools are well-positioned to lead the market, offering a seamless and informative buying journey that caters to modern-day automotive needs.

Relevance to Current Trends in Automotive Retail

The partnership between DealerOn and Lyteflo is particularly relevant in today's rapidly shifting automotive landscape, where sustainability, innovation, and consumer education are paramount. This alliance not only prepares dealerships to meet the rising demand for EVs but also transforms how vehicles are presented and marketed, aligning with contemporary trends that favor eco-friendly solutions and data-driven decision-making.

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