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Polestar's Exciting Expansion into France
Polestar, the renowned Swedish electric performance vehicle brand, is set to make a significant impact as it announces its official entry into the French market planned for the summer of 2025. With a strong presence in 27 countries across three continents, this expansion aligns with Polestar's vision to accelerate the global transition to sustainable and entirely electric mobility.
Innovative Distribution Model in France
This expansion will be marked by an innovative agency distribution model, collaborating closely with existing partners from the Volvo network. Customers in France will benefit from a flexible purchasing experience, with Polestar vehicles available through online platforms and in new showrooms launching in various cities. This dual approach not only caters to customers’ preferences but also strengthens Polestar’s footprint in one of the largest electric vehicle (EV) markets worldwide.
Meet Stéphane Le Guevel: The Visionary Behind Polestar France
At the helm of this crucial venture is Stéphane Le Guevel, who has been appointed as Managing Director of Polestar France, effective February 2025. Le Guevel brings over three decades of automotive expertise, enriched by his prior leadership roles at Stellantis across multiple regions. His previous experience managing the Polestar brand in Spain and Portugal equips him with the necessary skills to effectively launch and grow the brand within France.
Insights from Leadership: A New Era for Mobility
Expressing his enthusiasm for the new role, Le Guevel stated, “After three exciting years on the Iberian Peninsula, I am extremely honored to launch Polestar in the French market at such a strategic moment for the brand’s international expansion.” His vision reflects a strong commitment to introducing French consumers to Polestar’s high-performance and sustainably designed models that complement the growing demand for electric vehicles.
Looking Ahead: What This Means for French Consumers
Michael Lohscheller, the CEO of Polestar, echoed Le Guevel’s sentiments, highlighting his extensive local network and proven leadership qualities as essential to facilitating Polestar's anticipated expansion in France. As the country increasingly pivots toward electric mobility, Polestar aims not only to meet the needs of environmentally conscious consumers but also to provide them with an exciting driving experience.
Conclusion: A Sustainable Future Awaits
The arrival of Polestar in France brings with it the promise of innovation, sustainability, and a modern approach to electric performance vehicles. With a strong leadership team and a clear vision for the future, Polestar is poised to contribute significantly to the electric vehicle landscape in France, making it an exciting development for dealership principals, general managers, and fixed operations directors across the nation.
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